BuySell Technologies, headquartered in Yotsuya, Shinjuku, Tokyo, buys and resells pre-owned goods. Its two main purchasing channels are home-visit appraisals and more than 500 in-store purchasing locations across Japan, under brands including BuySell, Fuku Chan, the fine-art and antiques specialist Nikkoudou, the department-store salon TIMELESS and the local WAKABA shops.
Purchased items are sold through its own e-commerce sites such as Brandchee, reuse kimono shops, live commerce, wholesale and TIMELESS AUCTION, a business-to-business auction for bags, jewelry and watches. The group also runs a children's goods reuse service and a reuse franchise business, and had 2,471 consolidated employees as of January 31, 2026.
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