MIXI is a Tokyo-based consumer technology and entertainment group. Its portfolio includes mobile games led by MONSTER STRIKE, betting platforms such as TIPSTAR and Chariloto, professional sports teams and media, and lifestyle services including FamilyAlbum, minimo, mixi and mixi2. Its users include gamers, families, sports fans, bettors and beauty-service customers.
The group earns money from game-related spending, betting-ticket sales and stadium-management fees, sports operations, subscriptions, photo products and advertising. Digital Entertainment remained its largest segment in FY2026, while Sports was the second largest. MIXI also expanded its betting operations by acquiring Australia-based PointsBet Holdings in 2025.
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