PlayBrain is a Tokyo-based game marketing and esports production company serving game publishers, brands, tournament organizers, teams and gaming audiences. It operates leagues and tournaments, produces live broadcasts and online and offline events, and provides strategy, creative, media, consulting and market-entry support.
Its business combines client production and marketing services with game-merchandise sales and proprietary products. These include the FUTAROKU merchandise brand, the TAIYORO esports event platform and PLAYDATA analytics for game streams. PlayBrain also operates the League of Legends Japan League and produces esports content for publishers including Riot Games, Konami, Ubisoft and Supercell.
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