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Lead digital advertising operations and agency direction for Pococha, using daily data analysis, A/B tests, measurement tools, and AI to improve new-user acquisition efficiency.
Lead digital advertising operations for Pococha, including in-house execution and direction of advertising agencies across Google, Meta, TikTok, X, and other platforms. Design delivery plans and improvements to maximize acquisition efficiency, and test and apply platform algorithms and advertising products.
Analyze daily data to identify issues and hypotheses, plan and execute improvements, and design, validate, document, and scale A/B tests. Develop digital advertising strategies and investment plans for new-user acquisition. Coordinate projects with internal research and data-analysis teams, advertising agencies, and media platforms.
Design and operate advertising-effect measurement using MMPs and app measurement tools, improve measurement accuracy and data linkage, and support the construction and use of analytical data infrastructure. Apply advertising technology, generative AI, and AI agents to improve acquisition efficiency.
Work location is DeNA's Shibuya or Yokohama offices, or an approved home or equivalent location for remote work.
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About DeNA
DeNA is a major Japanese internet company with businesses spanning mobile games, e-commerce, sports and healthcare/automotive ventures.
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