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Lead event-centered marketing from annual planning through conferences, exhibitions and seminars, coordinating PR and digital programs, analyzing ROI, and building qualified-sales pipelines.
The Marketing Specialist will lead event-centered marketing as part of an end-to-end plan connected to business objectives. Responsibilities include designing the annual event program, selecting conferences, exhibitions and seminars, coordinating events with PR, media and digital initiatives, and creating lead-generation and lead-nurturing plans.
The role will focus on lead quality and work with the sales organization to design a pipeline that connects marketing activity with meetings and orders. As project owner, the specialist will oversee initiatives from planning through execution, develop presentations and sessions based on market trends and customer issues, and negotiate and coordinate with external speakers and partners. The role also includes managing project teams involving internal departments and external partners.
Performance measurement will include ROI analysis and attribution analysis. The specialist will establish a PDCA cycle based on those results, document and standardize the knowledge gained, and improve the repeatability of marketing activities across the organization. The posting does not specify particular education, certifications or years of experience requirements.
The role is in the data and AI business domain. PrimeNumber develops and operates the cloud ETL service TROCCO and the AI data platform COMETA, provides professional services for data technology challenges, and offers the agent-based AI solution primeBusinessAgent. The marketing function supports lead generation and pipeline creation for these businesses. The position includes planning and project-managing company-hosted large conferences in addition to exhibitions and smaller seminars, and applying data-driven marketing knowledge gained from client support to marketing activities.
The Marketing Division has 10 members including its VP and is organized into a CoS Office, a Demand Center team, a Content and Media team, and a PR team. The stated work location is the company's office in Shinagawa, Tokyo, with workers' homes and other telework locations included. The posting states that the scope of work may change to duties designated by the company. No salary, contract duration, start date, language requirement or visa sponsorship condition is stated.
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About PrimeNumber
primeNumber is a Japanese data-tech company whose trocco platform helps businesses integrate, transfer and manage data for analytics.
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