Alpaca is a financial technology company whose regulated subsidiaries provide brokerage, clearing, custody, crypto, and market-data services through developer-friendly APIs. Its Broker API lets fintechs, banks, broker-dealers, and wealth platforms embed investing, while its Trading and Market Data APIs serve institutions, developers, algorithmic traders, and retail investors across stocks, ETFs, options, fixed income, and crypto.
Revenue sources include payment for order flow, margin interest, stock-borrow fees, interest on cash, bank-sweep spreads, and account or service fees. In July 2026, Alpaca announced a $135 million raise within $435 million of new financing to expand infrastructure for traditional and tokenized markets.
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