YAMAP is an outdoor technology company whose web and mobile platform helps hikers navigate with smartphone GPS, plan routes, record trips and photos, obtain trail information, and connect with other outdoor users. Its wider portfolio includes YAMAP STORE for outdoor gear, YAMAP Outdoor Insurance, YAMAP MAGAZINE, a nature-focused hometown-tax portal, and marketing and consulting services for businesses and municipalities.
The company earns revenue from Premium subscriptions, online merchandise and insurance sales, as well as advertising and business services. Premium adds expanded maps, route and weather tools, safety alerts, location sharing, and larger trip-record allowances. In August 2026, YAMAP introduced a bear-sighting alert that uses AI-assisted screening and location data to notify nearby hikers.
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