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Business & corporate roles in Tokyo scored for foreign professionals — visa sponsorship, Japanese level, salary and fit. Create a matching profile to personalize the ranking.
Business & corporate roles in Tokyo scored for foreign professionals — visa sponsorship, Japanese level, salary and fit. Create a matching profile to personalize the ranking.
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Lead Google Play marketing in Japan by managing campaigns, content, channels, and user research; analyze results and coordinate cross-functional teams.
Based in Tokyo, Japan, this Associate Marketing Manager role supports end-to-end product marketing for Google Play. The role executes or manages campaigns, assets, communications, and programs that address user needs, team objectives, and key results. It evaluates campaign performance for optimization, recommends channels for reaching and engaging users, and supports or leads integrated-channel activity to meet goals.
Responsibilities include creating, reviewing, or approving marketing content so that product positioning aligns with product strategy. The role iterates content and design with cross-functional or cross-regional teams according to content standards, styles, and formats, and works with the production team to publish content. It also identifies research needs and scopes, manages, or guides user research using internal and external research partners.
The position works with functions including Sales, corporate communications, legal, webmasters, product development, and engineering. The work concerns Google Play and requires understanding of the app ecosystem in Japan across gaming and non-gaming verticals, as well as user behavior.
Minimum qualifications are a bachelor's degree or equivalent practical experience and three years of experience in marketing, analytics, or a related field. Fluent English and Japanese communication is required to support client relationship management in the region. Preferred qualifications include event management or operations experience, organizational and execution skills for multiple fast-moving projects, the ability to work in fluid and ambiguous environments, and problem-solving skills that use data to address complex problems.
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About Google
Google is a global search, advertising, and cloud company that operates a large engineering office in Shibuya, Tokyo, hiring software engineers in Japan.
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