Global Marketing Manager

About this role

This full-time manager role leads B2B global marketing for the Track human capital intelligence product, a SaaS platform that defines and visualizes digital and AI skills to support hiring, development, placement, and skills-based organizational decisions. The role supports business growth in Japan and overseas markets.

Responsibilities cover the planning, execution, measurement, and improvement of global marketing strategies and annual plans. The role conducts market research, competitor analysis, and customer research; designs country- and region-specific campaigns; and develops repeatable global marketing processes. It also covers selecting, implementing, and designing operations for CRM and marketing automation tools; designing processes from lead generation and nurturing through inside-sales coordination and opportunity creation; and planning, operating, and improving online advertising and digital marketing activities.

Additional duties include planning webinars, conferences, exhibitions, service-site and landing-page content, and white papers. The manager coordinates lead and opportunity generation with sales and business development teams, designs and monitors global marketing KPIs, and shares and standardizes best practices across countries and regions. Communication and project execution with sales, business development, product, and development teams in Japan and overseas are conducted in English. The future scope includes forming and leading a global marketing team.

Required qualifications include at least three years of practical marketing experience in a business company, experience taking marketing initiatives from planning through execution, measurement, and improvement, and experience working with overseas members in Japanese and English. Experience marketing to overseas markets or multiple countries and regions, using CRM, marketing automation, advertising management, or access analytics tools, designing and improving marketing KPIs, and collaborating with sales, inside sales, business development, and product functions is required. Candidates must be able to identify issues independently and drive initiatives from planning through execution.

Preferred experience includes end-to-end B2B marketing strategy and execution, global marketing across multiple countries or regions, marketing or sales support for the US market, CRM or marketing automation tool selection and implementation, global go-to-market or market-entry strategy, marketing operations and KPI design, one-person or small-team marketing in a startup or venture company, management of overseas offices, agencies, or external partners, and establishing or managing a marketing team.

The position is based in Shibuya, Tokyo. It is a regular employee role with a three-month probationary period. Annual compensation is listed as approximately JPY 7 million to JPY 12 million and is subject to current compensation, ability, and experience. The salary includes fixed overtime for 45 hours, with additional overtime paid separately. Evaluation, raises, and promotions take place twice a year, and an incentive may be paid twice a year according to individual performance.

Working hours are 9:00 to 18:00, including an eight-hour workday and one-hour break. The posting states 122 annual holidays, a five-day Saturday-and-Sunday schedule, public holidays, and year-end and New Year leave from December 31 to January 3. Paid leave, special leave, childbirth and childcare leave, and menstrual leave are available. Hybrid remote and office work is possible with manager approval, and work location may change to company-designated locations, including telework locations. Benefits include commuting support, health checks, company PC and phone, free drinks, visa-related English-language support, certification support, Track courses, MANA Studio multi-LLM access, club support, social insurance, and the Kanto IT Software Health Insurance Society. The selection process is document screening, one or two online interviews, a final interview, and an offer, with an estimated one-month selection period.