Lead product development in the marketing domain, focusing on software and data to enhance customer value and support the growth of the engineering organization.
About this role
This role plans direct advertising creative by connecting quantitative performance data with user insights. The objective is to maximize results across the direct advertising area. Day-to-day work includes analyzing performance by creative, identifying signs of creative fatigue and effective messaging angles, and designing customer journeys from initial interest through decision-making based on numerical evidence.
The planner develops concepts and storyboards for static and video advertisements, including vertical video, and provides production teams and generative AI with creative briefs grounded in data. The role also uses AI to make research more efficient and to develop multiple variations of creative concepts. The production structure and AI-assisted workflow allow planners to focus on planning, and responsibility for the results of their proposals is emphasized within a small, focused environment.
Applicants must have at least two years of practical experience in one of the following areas: creative planning in digital advertising; planning, structuring, or directing static or video advertisements; communication planning such as strategic planning; participation in planning as a creative director or art director; or preparing advertising concepts and structures. Experience designing plans around customer journeys, proposing improvements to digital advertising, and planning both static and video advertisements is welcomed. Customer understanding and the ability to structure information are also valued.
Remote work is available one day per week.
This is an AI-generated summary of the employer's original posting — details can be incomplete, out of date or simply wrong. Always confirm everything on the official posting before applying.
Similar jobs
Lead technical programs and manage project impacts while collaborating with stakeholders across multiple locations.
Manage engineering teams and oversee project execution, ensuring quality and timely delivery of web applications.
Plans and sells end-to-end event support for corporate clients, shaping proposals with producers and coordinating event concepts, budgets, delivery partners and post-event follow-up.
Plan landing pages and banners for financial-services advertising, direct creative production, and use campaign results to propose improvements.
Design the UI of iOS and Android apps for the URBAN HACKS digital transformation project, from design concepts and guidelines to information, color and UI improvements.