Mirrativ operates a game-focused live-streaming platform for players and viewers. Its app lets users broadcast a mobile screen from one phone, watch and chat with streamers, appear through customizable 3D Emomo avatars, and interact with live games. Browser-based PC streaming and viewing extend the service beyond mobile.
The company earns most of its revenue from paid coins used for gifts, gift draws and items that support streamers or affect live-game play; Mirrativ app purchases accounted for more than 90% of group revenue in the first quarter of FY2026. It also provides advertising and streamer services, including CastCraft tools and VTuber casting. FY2025 consolidated revenue was ¥7.188 billion.
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