NOMU is a Tokyo-based beverage-technology company that operates cafés in Shibuya and Kichijoji. Customers use its app to choose drinks made from combinations of concentrated bases and flavors, and a smart POD machine prepares each order. The cafés also offer smoothies and food.
Its service pairs these venues with TASO, a patent-pending reusable-cup system whose cleaned cups can be returned after use. NOMU earns revenue from drinks, food and TASO products sold through its cafés. The company combines app-based ordering, automated preparation and reusable packaging in one refill-oriented service.
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