Visual Discovery · Social Media · Digital Advertising · San Francisco, California
Pinterest operates a visual search and discovery platform that sits at the intersection of search, social and commerce. Through its app and website, people discover personalized Pins, save ideas to boards and explore products, while brands, retailers and other advertisers run standard, video, shopping, carousel, collection and interactive ads.
Advertising generates substantially all of Pinterest's revenue. Customers buy ads directly or through agencies, and charges are based on clicks, impressions, views or days. Pinterest uses computer vision, recommendation models and its Taste Graph to personalize content and ads, and relies on Amazon Web Services for the vast majority of its computing. It had 5,265 full-time employees at the end of 2025.
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