SODA

Authenticated resale marketplace · E-commerce · Tokyo, Japan

SODA is a Tokyo-based technology company that plans, develops and operates SNKRDUNK, a consumer marketplace for sneakers, apparel, trading cards, games, bags and other collectibles. Sellers send transacted items to the company for authentication and inspection before approved products are forwarded to buyers.

SNKRDUNK also offers an online store, purchasing services and plans for business buyers and sellers. SODA earns revenue from buyer and seller transaction fees, while users generally bear applicable shipping costs. The company says the platform serves more than six million users per month.