Associate Product Marketing Manager

About this role

This Associate Product Marketing Manager role is part of Google's APMM Program and supports priority marketing projects for products and features in the APAC market. Day-to-day work includes assisting with go-to-market strategies and campaigns for launches, measuring campaign effectiveness against KPIs, and helping develop customer-acquisition programs. These programs may include business strategies, messaging, marketing collateral, and events, along with efforts to increase customer engagement and measure results.

The role supports evaluations of product and feature improvements against user needs, assesses launch readiness, and helps communicate new developments to users. It also assists with client and executive narratives, presentations, case studies, and content designed to engage Google's customers and agency partners. Marketing tasks within larger products or projects are carried out under manager guidance.

The APMM program includes learning and development milestones, APMM programming, and active contribution to the APMM community of peers and alumni. Dedicated mentors and senior leaders provide support during the program.

Candidates need a bachelor's degree or equivalent practical experience. Relevant background may come from marketing, brand management, strategy consulting, an agency, technology, or related fields through full-time roles, internships, projects, or academic classes. Preferred qualifications include three years of total full-time work experience. The posting also seeks interest in marketing and technology; understanding of Google's product ecosystem, technological innovation, AI tools, and the AI space; a global, cross-disciplinary mindset; comfort with ambiguity and agility; problem-solving and analytical ability; strategy development capability; and program/project management and communication skills.

The role is based in Tokyo, Japan and supports APAC-related marketing work. English proficiency is stated as a requirement for roles to facilitate global collaboration and communication.