Monetization Growth Specialist

About this role

This role owns monetization growth for Recipe Challenge, a savings app where users upload receipts to earn points. It plans and executes in-app initiatives, with responsibility extending beyond routine operation to revenue growth for reward products. The role sets upstream KPIs and treats sales, reward funding, and gross profit as its own metrics.

Responsibilities include operating Usa-Pon, an in-app reward program in which users spend accumulated points on prize-draw games. The work covers managing reward funds, designing winning probabilities, selecting products and prizes that appeal to users, and tracking trends across categories.

The role directs external ad-network partners, monitors performance figures, detects anomalies, and drives improvements to maximize revenue. For offer-wall advertising products already installed in the app, it leads operating design, execution, and verification, with the aim of developing this channel into another revenue pillar. The advertising examples named in the posting include adjoe and mychips.

The position also manages and reports the monthly revenue sales forecast and designs KPIs spanning revenue, reward funding, and gross profit. The service is in a rapid growth phase, with approximately 36 million monthly active users and more than 15 million downloads for Recipe Challenge. The monetization model includes ad-network advertising, the Usa-Pon reward program, and offer-wall advertising.

The posting describes a work environment where initiatives can be decided in the morning and launched on the same day. It also states that analysis and insight generation use AI routinely, that 99% of employees use Claude, and that generative AI and automation are used to improve work efficiency.