Offline Marketer

About this role

This role leads offline marketing for レシチャレ, a savings app that gives users points when they upload receipts from everyday shopping. The work focuses on acquiring users through channels that online advertising may not reach, while connecting offline activity with app usage and longer-term brand development.

Responsibilities include setting the offline marketing strategy and taking initiatives from planning through execution and improvement. The channels named in the posting include in-store programs at supermarkets and drugstores, flyers, and promotional materials. The marketer defines KPIs, measures effectiveness, reviews results, and applies the findings to subsequent initiatives.

The role drives retail-touchpoint programs, including partner discussions and negotiations, operating-model design, and validation of results. It also plans and operates in-app CRM activities linked to offline campaigns, using tools such as Braze. Offline work is coordinated with search and app advertising through integrated planning and budget-allocation decisions.

Project work requires collaboration with レシチャレ’s retail sales team and advertising and promotion teams, both within and outside the marketing team. The role covers short-term acquisition performance as well as downstream in-app measures, including conversion from a download to performing a レシチャレ activity, and the development of brand assets over the medium and long term.

The service is measured from receipt-based purchasing data. The posting describes a process of using data and validation to assess initiatives, continue or withdraw campaigns against predetermined criteria, and improve return on investment. After the offline acquisition approach is established, the scope may expand to planning and measuring awareness advertising such as television commercials, covering acquisition through brand building.

The team uses generative AI tools such as Claude to analyze app-user behavior and receipt-purchase data. Decisions are based on measured data presented through dashboards. The posting states that dely operates the クラシル recipe-video service and the レシチャレ savings app, with approximately 36 million monthly active users across the services, and that レシチャレ has exceeded 15 million downloads.

The position is part of the marketing team and works closely with its members. The posting introduces a member with prior experience in promotion strategy and budget management at Septeni, marketing for a social game and livestreaming app at DeNA, and marketing launch work at mobility startup newmo. This member currently handles PR, offline initiatives, mass marketing, and new acquisition-channel design at クラシル.

The posting does not state a formal education requirement, required years of experience, salary, employment type, working hours, benefits, start date, remote-work arrangement, or language requirement.