Social Media Marketing Specialist

About this role

This role leads social media marketing for either individual anime properties or individual artists in the music IP business. The work focuses on expanding followers, increasing engagement, generating video and music plays, and growing unique viewers for content.

Daily responsibilities include designing strategies for X, YouTube, TikTok and Meta accounts, preparing posting plans, developing campaign ideas, producing image and video creative, managing posts, and creating successful social media cases. Projects may involve social media for ABEMA programs, individual anime titles, or artist projects.

The position works closely with social marketing team members, content production staff, producers and performers. Strategy development, posting schedules, planning, creative production and related work are expected to be advanced independently with substantial responsibility. The role is assigned to the Publicity Headquarters, which handles marketing for media and IP-related businesses.

Required experience includes operating social media accounts and having the basic skills and knowledge needed for social media work. Practical experience in digital promotion is also required; examples given include work at a social media operations agency, a production company, a record label or production office, or a corporate marketing team. Creative production and editing skills, as well as marketing experience or skills in internet services, are desirable.

The posting seeks candidates with a clear career vision involving the entertainment or content industry and strong interest in content handled by ABEMA. Selection criteria also include logical thinking, problem-solving, hypothesis building, structuring ability, sensitivity to social media trends, adaptability to change, persistence toward results, intellectual curiosity, the ability to anticipate user and public needs, and a willingness to collaborate with others.

The position is based at the Tokyo headquarters in Shibuya, Tokyo. Working hours are 10:00 to 19:00, with a discretionary work system applying to some roles. Compensation is discussed under an annual-salary system and is determined according to company rules based on experience and ability; the annual salary is reviewed twice a year. The posting states that the final selection may result in regular or contract employment.

Benefits listed include social insurance, commuting allowance, housing assistance, an employee stock ownership plan, condolence payments, internal social gathering support, new-business project and career-change systems, the macalon package, and club activity support. Regular employees living within two train stations of the office may receive a monthly housing allowance of 30,000 yen, while regular employees with more than five years of service may receive 50,000 yen regardless of residence. Holidays include a two-day weekend, public holidays, summer leave, year-end and New Year leave, paid leave, condolence leave, maternity and childcare leave, and refresh leave after two years of service. Indoor smoking measures include a smoking room.