As a planner for smartphone games, you will be involved in planning tasks for new or ongoing game development.
About this role
Based in the Creative Division of the Advertising Agency Business, this role directs landing-page (LP) production and operation. Day-to-day work covers market and competitor research, numerical analysis using heat maps and other data, planning and running A/B tests, and improving conversion rates through a PDCA process. The director plans LP structures from a blank page based on the analysis, writes the structure, designs the First View, CTA, and other page parts, and organizes information for visitors arriving from advertisements. The role also produces design wireframes for designers and coding instruction documents for coders.
The role directs designers and coders, including schedule management and quality control. It also covers production and operation using SquadBeyond, LP planning and production for competitions and new business proposals, and project-by-project support work.
Applicants must have at least approximately one year of practical experience producing and operating LPs for web projects. They must be able to design an LP structure from the ground up, apply ideas and structure design that take advertising results into account, design the First View, CTA, and other parts, design LPs for advertising traffic, organize information with conversion rate in mind, and improve LPs through A/B testing and numerical analysis. Experience directing designers and coders, basic business-document skills, and the ability to use Word, Excel, and PowerPoint to produce materials are required. Experience communicating through chat tools such as Slack is also required.
Experience in writing or direction at a production company or in the advertising industry, practical Photoshop or Figma design experience, practical HTML/CSS experience, experience planning or producing LPs for competitions or new-business proposals, and practical SquadBeyond experience are welcome. The working style calls for ownership of services and projects, attention to results and analysis through improvement proposals, careful checking, smooth communication, proactive support, and adaptability to changing priorities.
It is regular employment, although the selection process determines whether the hire is made as a regular or contract employee after considering skills and experience. Remote work is available on Tuesdays and Thursdays under the hybrid arrangement.
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