Lead a team to enhance career development while planning and improving marketing strategies and processes.
About this role
Tebiki is a Tokyo-based SaaS company serving manufacturing, logistics, and service-industry frontline ('genba') workplaces, operating two products: 'tebiki genba education' (video-based training) and 'tebiki genba analysis' (automated production-record analysis). This role, positioned as a marketing manager/leader candidate, takes charge of marketing for a soon-to-be-released new product, developing new channels and initiatives rather than reusing existing concepts. Responsibilities span external marketing (listing ads, email newsletters, display ads, outbound calls, and exhibitions to increase sales meetings), internal marketing (nurturing emails, webinars, conferences, and on-site website banners to convert existing leads into meetings and contracts), content marketing (launching owned media, directing and designing article production, and analyzing/improving the website), PR activities (handling inbound interviews and proactively approaching media for leads and brand awareness), and channel development (selecting partners, agencies, and alliance partners and formulating schemes). Each area involves planning, execution, and improvement of measures aimed at business growth. The company emphasizes full transparency of its P&L, per-channel P&L, and all KPIs/CPAs across the lead-to-contract funnel, so marketers can grasp the whole business and work autonomously on analysis and improvement. Employment is full-time (permanent, no fixed term). Location: Nishi-Shinjuku Prime Square 8F, Shinjuku-ku, Tokyo.
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