Responsible for planning, requirement definition, data analysis, and design management for new features in the 'BOOK☆WALKER' store and app.
About this role
Dwango, part of the KADOKAWA Group, is hiring a Music Distribution Promotion Planner for its live business to work with streaming platforms such as Spotify, Apple Music and LINE MUSIC. The planner promotes new and back-catalogue music on those services.
The work includes placing tracks on playlists the company builds with partners, planning and running campaigns, pitching to well-known playlists and their curators, and running digital promotion at home and abroad on social media, video platforms and digital ads. It also covers delivering metadata and assets to each platform, digital marketing with analytics tools, negotiating contracts with new platforms in Japan and overseas, and writing quick reports for partners. The planner works with creators, distributors, social-media marketing firms and streaming companies, and with the internal creator, licensing and media teams.
Applicants need digital promotion experience for music content, practical experience in planning and carrying out digital marketing or distribution business at a streaming service or music label, experience analysing social platforms such as X, TikTok and Instagram, and a sharp read on trends. Entertainment-industry experience and a deep understanding of user-generated content are preferred.
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