Promotion Planner

Hakuten

Marketing

About this role

The planner develops experience-led promotions across physical events and online channels. Work begins with client interviews, research and analysis, then turns those findings into the direction, concept and theme for a project. The role plans and directs the resulting experience rather than limiting proposals to a single event format.

Projects include exhibition booths, business meetings and consumer branding events. Some combine events with media activity as part of an integrated strategy. Examples span a Nikon exhibition booth, redevelopment promotion, exhibition design for a Star Wars event and an AGC materials exhibition. Applicants need either at least three years of event or spatial planning in the advertising, events or creative industries, or at least three years as an art director.

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