Lead customer research and product strategy for large financial projects, defining value, prioritizing work, directing web/app UI/UX, aligning stakeholders, and improving KPIs after release.
About this role
The data analyst sits in a business-unit Data Analytics team and works with CRM, product, marketing and other teams. The role uses customer data to inform service improvements and product decisions, and follows analysis into implementation. Its remit includes new business, marketing, CRM, product development, customer service and financial-institution partnerships. Responsibilities include planning analyses, building data marts with data engineers, examining customer segments and behavior, and measuring external effects such as market movements. The analyst evaluates campaigns and CRM initiatives, proposes improvements, designs and analyzes A/B tests, and establishes KPI definitions and monitoring. The stated environment includes BigQuery, SQL, Python, R, Google Apps Script, Marketo, KARTE, Tableau and Google Analytics. Required qualifications are practical SQL data-analysis experience, with around five years indicated; experience analyzing data with a programming language such as Python or R; and foundational statistical knowledge. Logical thinking, insight and communication skills are also required.
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