Director

CARTA ZERO's &Social team plans and runs influencer and social-media promotions for clients across industries. The Director works with sales planners from planning through execution, and the team often proposes together with other departments that handle online and offline campaigns.

The work has three parts. In promotion planning, the director devises concepts, designs targets, writes proposals and schedules, and lists influencers and plans post creative. In execution, the director manages delivery of orders won, coordinates with influencers and talent agencies, and handles risk and progress through to delivery. In casting, the director picks influencers who suit the product and target, from agency talent to micro-influencers, requests posts, checks drafts and gathers insight data. After campaigns the director analyses effect against set KPIs, such as hashtag and comment analysis and sales correlation, and writes reports with improvement proposals. New staff first handle projects alongside seniors.

Applicants need two or more years of planning or execution direction in digital or social marketing. Agency or production experience, basic marketing knowledge and daily familiarity with social platforms are preferred.