Lead marketing strategies and direct response initiatives for a major telecommunications client, focusing on team development and project management.
About this role
Telecy’s Business Design Division, Produce Department is a core client-facing team within an agency centered on TVCM-led marketing communications. The Senior Business Producer identifies business issues and KPIs with executives and marketing leaders, structures market, competitor and target analysis, and designs integrated solutions across strategy, media, creative and measurement rather than selling a fixed product.
The role plans TVCM placements with digital advertising, PR, events and social media; prepares proposals; coordinates CM, key-visual and digital-creative production; and manages budgets, schedules and quality with internal and external partners. It analyzes awareness, branded-search and conversion impact, uses brand-lift surveys, reports findings and recommends improvements through PDCA. Telecy Analytics and MMM support data-based TVCM and media analysis. Applicants must have at least seven years in advertising and five years in advertising sales.
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