Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
CARTA ZERO's &Social team specialises in social-media promotion and works with major clients in cosmetics, apparel and many other fields, supported by a network of influencer production companies and talent agencies. The Strategic Planner covers the social-media side of client projects, from the proposal stage through campaign planning and creative direction to effect checking.
The planner analyses the client's problem through research, develops the promotion concept and overall strategy, designs KPIs and the improvement cycle behind them, plans media and influencer use, writes proposals and schedules, presents ideas, settles the content with the client, and hands over to sales and directors for execution before analysing results and proposing the next campaign. Part of the front-line work, such as client visits, is done with sales staff. The main platforms are X, Instagram, YouTube, TikTok and LINE.
Applicants need three or more years in the advertising industry, experience planning advertising strategy online or offline, proposal-writing skill, and experience making customer journeys and communication plans from market and website analysis. Social-media strategy experience and basic marketing knowledge are preferred.
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