Casting Director

The Casting Director plans and manages casting for digital advertising campaigns. Responsibilities include selecting and proposing talent according to campaign goals such as awareness or acquisition, identifying people to hire based on SNS trends, and developing long-term relationships with talent agencies and other partners.

The role covers negotiations, contracts, attendance and direction at filming locations, cast support, and coordination with production teams. It also includes managing SNS posts, coordinating rights for secondary use and advertising operations, improving casting workflows, documenting and sharing knowledge, developing team members, and managing department-wide goals.

After campaigns, the role measures the effectiveness of SNS initiatives, analyzes data such as follower attributes, engagement, and past results, and proposes improvements linked to campaign outcomes. The position contributes casting to the broader digital advertising strategy from awareness through acquisition and helps build the casting function as a stronger organization within FUSION.

Required qualifications include at least three years of practical experience in the advertising, entertainment, or casting industry, a strong network with talent agencies or similar organizations, and strong negotiation and coordination skills. Candidates must also have a deep understanding of and interest in digital advertising and SNS marketing. Preferred qualifications include experience managing two or more people, practical influencer-marketing experience, working knowledge of contract matters such as portrait and copyright rights, and SNS marketing knowledge with data-analysis skills. The role suits someone who enjoys negotiation and building relationships, responds calmly to unexpected issues, follows entertainment and SNS trends, and can coordinate complex stakeholder interests.

Remote work is available one day per week.