D2C Web Director / Project Manager

The Web Director / Project Manager leads digital projects focused on improving user experience and supporting client business growth. The role covers planning proposals with producers, information architecture, requirements definition, production scheduling and delivery management. It acts as the central coordinator for web production projects.

Responsibilities include designing information architecture and UI/UX structures for brand sites, campaign sites and landing pages; defining requirements; preparing screen-flow diagrams and wireframes; and structuring user journeys and customer experiences. The role also defines specifications and logic for interactive web initiatives, including diagnostic content, social-media-linked campaign entry and lottery flows, and scroll-based effects.

The position coordinates art directors, engineers, internal specialist teams covering XR, AI and spatial production, and external partners. It manages schedules, quality and costs across production. Working with producers, the role hears client business issues, proposes websites, social-media-linked campaigns and other digital marketing initiatives, and reviews responses after publication to recommend improvements.

Required qualifications include approximately three or more years of experience in web direction, web promotion or social media promotion, the ability to communicate smoothly with internal and external stakeholders, and submission of a portfolio when applying. Experience working with advertising agencies or major clients, coordinating diverse roles such as sales, engineers and designers, managing entire projects including budgets, and knowledge or qualifications related to advertising operations or digital marketing are welcome. Understanding the process from planning through production, operation and improvement is also valued.

The role is part of the D2C Marketing & Creative business, which develops brand sites, recruitment sites, official social media operations, web campaigns, integrated promotions, video, public relations, media and influencer partnerships, outdoor advertising, and experiential projects using XR, IoT, interactive digital art and projection mapping. Employment is with CARTA HOLDINGS and assignment is to D2C Co., Ltd.

The position is full-time with no fixed contract term and a three-month probation period. The expected annual salary is 4.5 to 9 million yen, with a performance-based bonus and incentives. The work location is in Toranomon, Minato-ku, Tokyo. The work system is a discretionary labor system with a deemed eight hours and 19 minutes per day; standard hours are 10:00 to 18:30 with a 60-minute break. Remote work is included among possible places of work. Holidays include weekends, public holidays and year-end and New Year holidays. Benefits include transportation allowance, insurance, health-related services, childcare-sitter discounts, defined-contribution pension options, career development programs and other listed employee benefits.