Responsible for marketing strategies and user acquisition for SmartBank's services, including ad management and performance evaluation.
About this role
Lead designer at SmartBank, a fintech company behind the B/43 prepaid-card / household-budgeting app, which is rapidly increasing its number of businesses and teams.
The role covers product and communication design for the One Bank products, including UX design based on qualitative and quantitative analysis, usability-focused UI design, and in/out-of-app user-communication design. It also builds the design foundation (design system, design tokens, Figma component library, voice & tone), leads the design area of assigned projects with other functions to ensure output quality and progress, and participates in requirements definition, prioritization and scope decisions. AI is used company-wide, and designers incorporate generative-AI tools into their workflow. Tools include Figma, Illustrator, Photoshop, After Effects and Rive. The role is expected to grow into leading a business unit's design. Employment is full-time (正社員) in Gotanda, Tokyo. The posting is in Japanese.
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