Lead Designer responsible for UX and UI design, leading projects, and collaborating with teams to enhance design value.
About this role
SmartBank is hiring a Marketing Manager to drive user acquisition for its B/43 prepaid card app, which has surpassed 2 million cumulative downloads and now processes tens of billions of yen in monthly transaction volume, with the team having grown rapidly to about 80 people. The role covers placing and managing performance advertising across channels such as Instagram, TikTok, GAC, search ads, and affiliate advertising, plus directing creative production for these campaigns. Responsibilities include building acquisition performance reports, evaluating acquisition performance against LTV, reallocating budget across ad channels, deciding overall advertising strategy, and proposing acquisition plans to the company's board members. The role also involves data analysis using SQL, planning and executing influencer marketing campaigns, and working with the product team on communication design strategy. This is a full-time position based in Nishi-Gotanda, Shinagawa-ku, Tokyo.
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