Overseas Promotion Specialist

The role plans, coordinates, executes, reviews, and improves global marketing and promotional activities for Cygames game titles. Responsibilities include developing strategies based on each title’s overall direction and promotion plan, operating owned media such as social networks and communities, planning and coordinating streamed and recorded video programs, and planning and coordinating participation in overseas, game, anime, and exhibition events.

The position also manages production of overseas advertising creatives, videos, articles, announcements, and other promotional materials. It coordinates with internal departments, overseas offices, external partners, agencies, production companies, influencers, and media. The role measures campaign results, prepares reports, identifies issues using data analysis and market research, and proposes and implements improvements.

The work is focused on overseas users and requires consideration of regional user characteristics, cultures, trends, market conditions, and media environments. It involves proposing and carrying out localization-related initiatives for key regions rather than simply translating domestic campaigns. The role supports promotion of self-developed game titles and company intellectual property across international markets.

Required qualifications include business-level or higher Japanese, practical experience planning and coordinating promotional activities in the game, entertainment, advertising agency, or promotion-company industries, and practical experience with marketing initiatives for North America and Europe, Korea, Taiwan, Southeast Asia, or other overseas regions. Experience using social media, web, video, events, or campaigns for promotion and experience managing multiple initiatives in parallel with internal and external stakeholders are also required.

Preferred qualifications include business-level English and communication skills in Korean, Chinese, or other languages. Two or more years of experience in at least one of the following is welcomed: promotional planning or operation using YouTube, Twitch, TikTok, X, Discord, or Reddit; planning or operating overseas, game, anime, or exhibition events; planning or production coordination for streamed, recorded, or live programs; data analysis or market research leading to improvement initiatives; or negotiations with agencies, production companies, overseas partners, influencers, or media.

The position is based at offices in Shibuya or Meguro, Tokyo. Working hours are 10:00–19:00, with eight scheduled working hours and a 60-minute break from 13:00–14:00. Average monthly overtime is approximately 18.5 hours based on 2025 results. The employment type is full-time; the posting notes that a contract employment arrangement may also apply. Annual salary is listed as JPY 4.5–12 million, with a semiannual performance incentive outside the annual salary. The annual salary includes prescribed overtime and late-night work allowances. Benefits and conditions include social insurance, holidays on Saturdays, Sundays, and public holidays, annual leave and other leave programs, housing and relocation allowances, child allowance, a defined-contribution pension plan, health support, training, mentoring, meal assistance, and other company programs.副業は禁止されています。