Lead TENTIAL creative strategy and standards across commerce, stores, ads and packaging, direct partners, approve work and develop the creative team and production processes.
About this role
TENTIAL’s visual merchandiser implements and improves displays in direct and wholesale stores. Working with creative, merchandising, marketing, store-design and operations colleagues, the role turns brand concepts and sales plans into consistent store presentation.
Work covers new-product displays, department-store/shopping-center/street-store layouts, VP/PP/IP presentation and popup setup. The specialist visits stores, conducts online/photo reviews, guides staff, handles display questions and updates manuals and rollout rules. Sales and KPI reviews identify improvements and useful practices to share across locations.
Applicants need three years of VMD in apparel, sports or lifestyle; multi-store VMD operations; VP/PP/IP display design; guideline/manual creation; store-staff guidance and improvement; and Illustrator and Photoshop skills. The role values both visual quality and selling effectiveness.
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