Shape TENTIAL product-page messages and copy, create wireframes, direct creators and schedules, coordinate campaigns and use page analytics to improve content performance.
About this role
TENTIAL’s creative director works with business and brand leaders to control the quality and consistency of creative work across customer touchpoints. It turns brand identity into visual expression while balancing commercial needs and creative standards.
Duties include annual/quarterly creative direction, partner selection, quality criteria and approvals across e-commerce, stores, outdoor ads, social, video and packaging. The director updates standards, introduces methods including AI, assigns and develops staff, evaluates performance and improves workflows.
Applicants need broad visual-direction results rooted in art direction; in-house CD/AD experience at an operating company, not only an agency; management of multiple creators; and translating brand identity and tone into creative design. The role requires judging business context and quality together and actively participating in direction and execution.
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