Lead TENTIAL creative strategy and standards across commerce, stores, ads and packaging, direct partners, approve work and develop the creative team and production processes.
About this role
TENTIAL’s e-commerce content director develops product, feature and campaign pages for its online store. It aligns messages with product owners and marketing strategy, balancing brand expression with content that supports purchasing.
Work includes interviews, benefit messages and copy, Figma wireframes, creator briefs and feedback, schedules and pre-publication checks. The director coordinates priorities with marketing and uses GA4, click/conversion data and KARTE initiatives to improve pages.
Applicants need at least three years of production direction at a production company or e-commerce/web media; delivery experience for apparel, sportswear, cosmetics or lifestyle brands; product/service messaging and copywriting; concurrent-project schedules and stakeholder coordination; and Figma wireframe/briefing experience. Scope spans message design through completed pages and improvements.
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