Lead service design and UX for Tokyu Group's web services and apps: customer journeys, information architecture, accessibility, user research and a shared design system.
About this role
A data analyst in Tokyu's marketing function, which drives data-led business change across the group.
The work centres on TOKYU POINT loyalty data and other group data: interviewing departments to find problems and form hypotheses, proposing data-use scenarios for improvement and decision-making, running PoCs and analysis projects with the analytics and systems teams, planning BI dashboards (Tableau and similar), and running internal workshops.
Requires three years' work experience after a university degree, plus at least two of: building dashboards or reports in Tableau, Power BI or Looker; basic data skills such as SQL extraction; planning and delivering a marketing initiative; cross-departmental improvement work; a long-term marketing career aim.
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