Employer Branding Specialist

Hakuten

Marketing

HR

About this role

The employer-branding specialist works with Hakuten’s recruitment and onboarding team, employees and management to define how the company presents its work to candidates. The role develops recruitment communication strategy, target audiences, concepts and messages, then takes those ideas through content planning and distribution.

Responsibilities include improving careers websites, job adverts and recruitment materials; directing employee interviews, articles and video; publishing through note, social channels and owned media; and planning recruitment events and information sessions. The specialist also directs creative materials and analyzes application data and hiring KPIs to test and improve results. Required experience is planning and executing employer branding, recruitment communications or recruitment marketing, either in-house or at a recruitment-support company.

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