Growth Marketing Director (VP Candidate)

Pixiv

Management

Marketing

About this role

This senior marketing leadership role oversees growth across pixiv’s multiple products and broader platform, rather than focusing on a single service. It connects business strategy with product, engineering, and design capabilities, with responsibility for building and strengthening the marketing organization and supporting sustainable platform growth.

The role develops company-wide growth strategy, manages product portfolios and budgets, and translates executive priorities into practical plans. It covers the full user lifecycle from acquisition and activation through retention and monetization, as well as go-to-market strategy, brand communication, promotion, cross-service usage, and lifetime value. The posting identifies anonymized behavioral data and BigQuery as available foundations for data-driven hypothesis testing.

Applicants must have at least three years of practical experience as a business owner, executive, or marketing organization manager; experience with P&L responsibility or company-wide strategic decisions; a record of growing multiple products or a large-scale platform; experience leading promotion through awareness, monetization, and revenue-base development; and experience in people management and organizational development.

This is an AI-generated summary of the employer's original posting — details can be incomplete, out of date or simply wrong. Always confirm everything on the official posting before applying.