Leads HR strategy and business partnering for Adobe Japan, advising senior leaders on workforce planning, organizational design, talent, change management, and employee experience.
About this role
The Senior Digital Manager sits on Adobe’s Digital GTM Japan team, leading demand creation, acquisition, nurture, conversion, and member engagement for creativity and productivity tools. The role connects customer-segment strategy with growth and sales outcomes and coordinates Marketing, Finance, Operations, Product, and other internal teams.
Responsibilities include analyzing and forecasting business metrics, building data-driven cases, optimizing acquisition and engagement funnels across desktop and mobile on Adobe.com, and improving customer journeys. The role establishes campaign frameworks, develops segment insights for Product teams, and leads multifunctional initiatives. Advanced SQL—writing and optimizing queries independently—and experience with initiatives using machine-learning models are required.
Applicants need a BS/BA or equivalent experience, 7+ years in marketing, high tech, mobile apps, or e-commerce, and experience leading multidisciplinary teams. Required domain knowledge covers digital business models, mobile apps, customer-experience testing and optimization, B2C products or services, native Japanese, and business-level English.
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