Grow Mogecheck, INVASE and CAPS through SEO and AI search, turn property and banking data into content, and improve conversion with three years of large-site experience.
About this role
This role leads growth for MFS’s web services, initially focusing on CAPS, an AI condominium valuation service, while coordinating across its mortgage comparison and property-investment services. SEO and AIO—optimizing for citation in AI search—are central to site acquisition and growth, with cross-service promotion also in view. Responsibilities include identifying opportunities to improve CAPS, setting and executing SEO/AIO plans across the three services, and coordinating SEO vendors. The role turns large datasets on properties, interest rates and banks into search-oriented content; directs content from structure through publication; defines CMS and structured-data requirements; and engages external writers. It also directs landing-page and application-flow improvements to increase inquiries, working with engineers and designers. Applicants need at least three years of web-service growth, planning and operations experience, experience collaborating with development and other departments, and the ability to prioritize based on data.
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