Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
This digital creative planner develops advertising creative strategies aimed at customer acquisition. The role connects audience and market understanding with creative planning, production direction and performance improvement.
Work includes designing creative testing and improvement cycles, understanding digital-media characteristics, and applying market analysis and customer journeys to advertising strategy. Collaboration with production and marketing stakeholders turns those plans into measurable campaigns.
Applicants need at least five years at an advertising agency, experience directing acquisition-focused creative improvement cycles, and advertising-strategy design using media characteristics, 3C/4P analysis and customer journeys. Performance-ad strategy, pitch materials, website analysis, landing-page improvement and team management are preferred.
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