Web Creative Director

CARTA ZERO is the CARTA group's marketing and advertising company, now backed by NTT Docomo and Dentsu, with access to group data such as behaviour and purchase information on about 100 million Docomo IDs. Large acquisition-focused ad projects are arriving faster than its creative staff can handle. The Web Creative Director leads creative strategy for those projects, from planning to execution.

The director starts from landing-page and creative strategy and carries it through structure, production direction and data-based improvement. Work includes organising client requirements, analysing the client's product and market, understanding user insight, planning creative for each ad medium, designing landing pages that raise acquisition efficiency, writing proposals and presenting them to clients directly, directing banner, video and landing-page production, and analysing Google Analytics, heatmap and ad delivery data. Tools include Photoshop, Illustrator, Figma and Google Analytics.

Applicants need three or more years of creative strategy and production direction for acquisition-oriented web ads and three or more years of continuously improving landing pages with data, and must submit a portfolio. Agency and competitive pitch experience are preferred.