Content Production Director

The production director plans and executes marketing initiatives for pharmaceutical and food-industry clients. Depending on experience, the role may cover survey planning, data analysis, reporting, content production, digital projects, customer acquisition, and performance improvement.

Responsibilities include designing surveys, performing simple tabulation, cross-tabulation, and correlation analysis, and preparing research reports. The role also plans and directs the production of articles, videos, leaflets, websites, and apps. For website and app projects, the person defines requirements, prepares specifications, and manages progress. Other duties include planning and operating customer acquisition activities linked to advertising and social media, measuring effectiveness with tools such as GA4, proposing improvements, updating content, preparing reports, and coordinating client companies, medical supervisors, and external production companies.

The work supports digital marketing consulting for pharmaceutical and food companies. The company operates the nutrition-management app Oishi Kenko and provides the Kakaris dietary guidance solution for medical institutions. Its work draws on a patient panel, knowledge about food in medical care, recipe development capabilities, and data about users’ eating habits. Client projects may include printed materials for medical representatives, patient-support websites and apps, surveys and interviews using the patient panel, recipe API provision, fan-marketing initiatives, and marketing that identifies healthcare value in food products. The posting states that these are not conventional commissioned projects because proposals are planned from client needs.

Required experience includes survey design, data analysis, including simple tabulation, cross-tabulation, and correlation analysis, and research-report preparation. Experience directing the planning and production of websites, articles, videos, or leaflets is also required, as is experience using GA4 or similar tools for effectiveness measurement, improvement proposals, content updates, and report preparation. Experience as a production director at an advertising agency, web production company, or operating company is welcome, as is experience planning or producing digital B2B projects.

The role works with engineers, designers, and registered dietitians in a health and medical product environment. The company lists the position as full-time in Tokyo, allows online interviews, and uses remote work and core-time flextime. The company has 45 members. New employees receive onboarding that includes monthly one-on-one lunches with a mentor and regular meetings with the CEO during their first six months.