Oversee Japanese localization of global marketing websites and email campaigns, prioritize concurrent projects, direct vendors, and improve automated production workflows and digital processes.
About this role
The Creative Lead owns OpenAI’s Japan brand creative within the International Creative Studio. The role connects U.S. and international creative teams with Japan Marketing and local partners, translating global strategy into culturally resonant work and developing original ideas grounded in Japanese culture. Its scope spans consumer and B2B campaigns, digital and content, experiential work, events and partnerships, while keeping local expression aligned with global brand principles. The lead interprets strategy and briefs, develops concepts, and sets direction for storytelling, visual identity, typography and craft. Working with designers, art directors, creators, production partners and agencies, the role guides work through execution and co-leads agency selection and creative direction with the Japan Marketing Lead. It also mentors creative contributors, turns audience insights and product capabilities into locally relevant stories, and evolves Japan-specific visual systems and creative frameworks while maintaining consistency with the wider brand.
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