Digital Creative Director

This position leads the in-house creative cycle for digital advertising for ReshiChallenge (レシチャレ), a savings app in which users upload receipts and receive points. The role focuses on improving user acquisition efficiency, including CPA and LTV, while increasing the scale of the service. It works closely with operations and analysis members as well as production staff, covering strategy, production direction, testing, analysis, and improvement from end to end.

Daily responsibilities include planning and executing creative strategy based on media characteristics, user psychology, and KPI data. The director determines and improves the appropriate appeal points, structure, and formats, and prioritizes the areas that should be tested or revised. The initial focus is on digital advertising, including video and landing pages.

The role manages production in cooperation with in-house designers, editors, and external partners. Responsibilities cover progress and quality management from planning through production and submission. The director also designs A/B tests, analyzes results, extracts insights, and applies the findings to the next improvement cycle so that effective creative patterns can be reproduced. Close collaboration with the operations and analysis team is required to reflect performance-related learning in the creative work.

AI use is another part of the role. The director promotes the use of generative AI and evaluates, through proof-of-concept work, new AI tools that may accelerate the production and improvement cycle. The position therefore includes work on strengthening the creative production process as well as directing individual assets.

ReshiChallenge supports everyday shopping by converting uploaded receipts into points. It also operates as a platform business for manufacturers and retailers, using purchasing data to address marketing issues and support promotion in physical stores such as supermarkets and drugstores. In addition to digital advertising, the service is expanding into awareness media such as TVer and ABEMA. Over time, the role may also take on production direction for awareness-focused promotions.

The posting does not state a required degree, certification, minimum years of experience, or specific language qualification. The listed work location is in Minato-ku, Tokyo, at msb Tamachi Station Tower N.