Directs development of a new arcade title by defining the concept and core game design, setting project milestones, guiding the team, and ensuring quality.
About this role
This role handles product marketing for the Sonic series and legacy game titles. Responsibilities include developing marketing plans and directing promotional execution for target regions centered on Japan, Asia, and the Middle East. The role works with Sega’s overseas offices and business partners to support sales growth.
Duties include product marketing for game titles; developing STP based on product and market analysis; creating marketing strategies, promotional concepts, messaging, and promotional plans; and advancing projects through coordination, negotiation, and consensus building with internal Sega departments and overseas locations.
The role also involves negotiating with and directing advertising agencies and production companies, preparing and managing advertising and promotional budgets, managing promotional schedules, and measuring campaign effectiveness.
Required experience includes marketing and promotional work at the individual-product level in the game or digital entertainment field, experience preparing and managing advertising budgets, and experience negotiating with internal and external stakeholders and managing progress. Business communication ability in both English and Japanese is required.
Experience in product marketing for consumer or PC game titles and overseas marketing experience for Asia or the Middle East are welcomed. The position is offered as a regular employee role, although a contract employee offer may be made depending on the candidate’s experience and skills. The workplace is in Shinagawa, Tokyo. Annual compensation is JPY 7,000,000 to JPY 13,000,000.
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