Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
Managed/operated advertising consultant (member) at CARTA HOLDINGS (seconded to CARTA ZERO). As an advertising consultant, the role addresses various marketing challenges for clients, focusing on large projects and providing direct proposals and reports.
Duties include identifying advertisers' issues and target audiences, planning marketing strategy, media planning and day-to-day operation, preparing reports and review materials, proposing improvements, directing creative and landing-page improvements, and verifying results with measurement tools and research firms. Routine work such as ad submission and reporting is shared with the group company CARTA KNOT. Media handled include Yahoo!, Google, X, Meta, LINE, TikTok, Instagram, Zucks and PORTO, as well as offline media.
Required: 3+ years of experience operating multiple media in combination such as Yahoo!, Google, X (Twitter), Meta, LINE, TikTok and other DSP/ad networks. Experience in performance marketing, app marketing, corporate sales, managing at least JPY 100 million of ad spend per year, or using tag managers and site analytics tools is welcome.
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