Digital Marketing Producer

CARTA ZERO is the CARTA group's marketing and advertising company, and is forming a new division whose main client is one of Japan's largest telecom carriers. The Digital Marketing Producer, a candidate for department head, leads the carrier's direct-response marketing and builds the new team.

The producer extracts the advertiser's problems and sets KPIs (cost per acquisition, return on ad spend, lifetime value), plans and proposes direct-marketing strategy, directs creative and landing-page production with conversion analysis, directs media planning and paid advertising overall, verifies effects with Dentsu-group and in-house data solutions, and strengthens the team by developing members and codifying know-how. Projects involve very large budgets and 30 to 50 people, with many stakeholders to coordinate, and the role may include working on site at the client.

Applicants need five or more years as an account planner or ad-operations consultant at an internet or general ad agency, a record of leading direct-response projects worth hundreds of millions a year, and KPI design and real-time analysis from lifetime value or acquisition cost. Experience as a department head, large-scale project management and AI-based ad operations are preferred.