Develop marketing strategies and proposals for clients, focusing on maximizing customer satisfaction through innovative solutions.
About this role
CARTA ZERO is the CARTA group's marketing and advertising company. The Senior Account Executive is a manager candidate who serves as front-line contact for advertiser clients and over time works with the sales department heads on business strategy and organisation management.
Day to day the executive handles each client from problem discovery through strategy, execution and effect checking, planning integrated online and offline campaigns, from digital advertising to events and PR, with many offline projects such as influencer events and pop-up shops. Beyond personal sales work, the role is expected to lead organisation development, such as standardising sales processes and building culture, and eventually to manage people and build the team.
Applicants need five or more years of sales or planning at a general or internet ad agency or media company, or five or more years of sales at a PR or social-marketing company. Cosmetics or apparel experience, app and direct-marketing knowledge, CRM, omnichannel and e-commerce knowledge, social-media marketing and experience handling annual projects of 100 million or more are preferred.
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