Build and validate a new AI product by exploring customer problems, prototyping and improving solutions, and driving customer acquisition and adoption with engineering, design and business teams.
About this role
This marketing role drives new-customer acquisition for BASE’s online shop-creation service. It uses shop-owner stories and product benefits to reach prospective users, starting with initiatives that engage current users and generate referrals before broadening into PR and other channels. The role covers planning through delivery in a small marketing team. Work includes testing engagement, UGC and referral initiatives; turning customer stories and product benefits into messaging; planning owned-media and PR; and setting plans and milestones against objectives and KPIs, then tracking and improving results. The marketer may also coordinate campaign and landing-page production with internal and external partners. Requirements are at least two years of practical web-marketing experience at a company or agency; experience defining objectives and KPIs and planning and executing initiatives; a record of independently driving multi-month projects from planning through milestones and progress management to execution; and experience analyzing data to identify issues.
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