Lead full-funnel digital marketing for BASE’s online-shop service, covering acquisition strategy, paid ads, SEO, content, social media, CRM, research, analytics, and partner direction.
About this role
In YELL BANK’s financial-services business, the Business Analyst uses payment and shop data to improve profitability and planning. The BASE BANK team develops merchant financing and cash-flow services; the role supports growth and decisions across teams. The analyst builds quantitative models for sales, profit and repayment rates, leads KPI management, identifies growth barriers and opportunities, and recommends actions. The role coordinates projects to apply findings, establishes repeatable monitoring, and advances data-based business and product improvements. Applicants need experience at an internet-services company or as its client, plus 3+ years in SQL or Python/R data analysis, or in building and operating statistical/ML models. Experience in at least one of sales or demand forecasting, credit scoring, or risk analysis is required, as is AI/ML-based data or data-platform management. Candidates must also have used analysis to identify issues and build agreement for business improvements or initiatives.
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